Tiger Beer

Posted in Portfolio - Written by The Idea Spark on

I collaborate a lot with design boutique Whitewords on some really fun projects. Tiger Beer was one of them, and we came up with all sorts of fun promotional stuff for them. A little book on calligraphy, posters, Chinese New Year stuff to drinking games. Tiger Beer has a contemporary edgy image that is proud of its Asian heritage. I mean, which other beer can boast that it’s slogan being used as the title of a classic by novelist Anthony Burgess right?!

So the amazing and fun Whitewords came up with a series of promos that would introduce how different parts of Asia drink and the drinking games they play. I had fun doing the research and writing the very tongue in cheek copy for the whole range of promotional collaterals they did for drinking establishments across the United Kingdom.