Archive for the ‘Portfolio’ Category
Projects and companies I’ve worked with:
Posted in Portfolio - Written by The Idea Spark on - 0 CommentsAdex, Aviva Life Insurance, Alberfeldy, Asia Pacific Breweries, Asmara Spas, Bacardi, BMW, Citibank, Bacardi, Dumex, Ferme Fatale, G.H. Mumm, Grand Hyatt Singapore, HP Printers, ING Bank, Johnson & Johnson, Martini, Martell, Nestle, National Heritage Board (Singapore), OTO Bodycare, Pernod Ricard, Siemens, Sony, Singapore Art Museum, Standard Chartered Bank, Tiger Beer, Wall Street Journal, Wheelock Place, Wespac Bank.
BMW
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We helped BMW launch their 7 series with an event that surrounded the Senses in decadence. From the peerless Ritz-Carlton to the wonderfully rich food and shimmery invites, guests were treated to over the top luxury.
Tiger Beer
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I collaborate a lot with design boutique Whitewords on some really fun projects. Tiger Beer was one of them, and we came up with all sorts of fun promotional stuff for them. A little book on calligraphy, posters, Chinese New Year stuff to drinking games. Tiger Beer has a contemporary edgy image that is proud of its Asian heritage. I mean, which other beer can boast that it’s slogan being used as the title of a classic by novelist Anthony Burgess right?!
So the amazing and fun Whitewords came up with a series of promos that would introduce how different parts of Asia drink and the drinking games they play. I had fun doing the research and writing the very tongue in cheek copy for the whole range of promotional collaterals they did for drinking establishments across the United Kingdom.
Real Estate
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Dumex
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Dumex is a well known brand of formula milk in South East Asia. They wanted to create a series of little booklets to educate mothers to be on topics that might be relevant to them – such as nutrition, breastfeeding, cultivating emotional intelligence in a child and milestones in a baby’s life. I worked with Qi Integrated and came out with a proposal of content, did the research as well as the writing for all the booklets.
